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Delegates at the event were inspired by award-winning ������Ƶ entrepreneur Naomi Wachner, who shared her journey of growth through business coaching and mentoring. Naomi, the recipient of the 2025 Women Who Wins award, highlighted how the support has helped elevate her business to new heights.

Scott Garrett, director of SGM Music Group, also captivated the audience with his story of launching Vita Voice, a unique voice supplement developed through the Innovation ������Ƶ programme. Now used by actors in West End shows, Eastenders, and Emmerdale, Vita Voice is a testament to the power of local business support and grant funding.

Councillor Alan Amos, Cabinet Member with Responsibility for Business and Skills at ������Ƶ County Council, said: “It was a pleasure to attend the conference and hear first-hand the inspiring stories from businesses that have benefited from our support and grant programmes. Events like these truly showcase the breadth of assistance available across ������Ƶ and the positive impact it's having on our local economy. I strongly encourage any business looking to upskill their workforce or explore funding opportunities to reach out and take advantage of the support on offer.”

������Ƶ County Council, working with its partners are committed to championing local businesses of all sizes, recognising their vital role in the prosperity and vibrancy of the county.

The range of programmes and tailored support available reflects an ambition to see ������Ƶ businesses succeed and grow. Whether you’re just starting out or scaling up, ������Ƶ is a great place for any business to call home offering not only opportunity, but a thriving community ready to back you.

For more information or to register your interest in business support programmes, visit or email grants@worcestershire.gov.uk.