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This latest phase of free business support builds on the success of previous programmes, which have helped 97 small to medium-sized tourism businesses across the county over the past four years.

Tourism businesses are now invited to get expert hands-on support on key areas such as team development, marketing, and business growth. Delivered by experienced industry consultants, View from the Hill, the support offers practical and actionable guidance to strengthen business performance.

Councillor Alan Amos, Cabinet Member with Responsibility for Business and Skills at ������Ƶ County Council, said: “Tourism plays a vital role in ������Ƶ’s economy, supporting jobs, local pride, and year-round activity. Giving businesses the support they need to improve and adapt is key to long-term success. That’s exactly what this programme delivers – practical steps that strengthen our visitor economy and our wider growth ambitions.”

Honeybourne Pottery, a hands-on clay workshop and popular visitor experience, is among the businesses that benefited from the previous programme.

Alan Cusack, Owner of Honeybourne Pottery said: “The support from Visit ������Ƶ has been fantastic and has played a key role in helping us refine areas of our business strategy and future plans. The insights and networking opportunities have provided us with practical strategies to grow and connect with more visitors. We’d absolutely recommend the programme to other local businesses looking to develop and thrive.”

Visit ������Ƶ is looking to support a number of businesses ranging from accommodation providers to visitor attractions.

If you are a tourism business operating in the region and you wish to find out how Visit ������Ƶ can support your growth, please see